October 2013 – February 2014
I took initiative to create a more strategic and active online Social Media presence. I therefore created a Social Media strategy for the institution with focus on backstage glimpses and extensions of the exhibition material (e.g. video interviews on Vimeo with the artists, Instagram competition based on an artists collage art work) It also included a collaboration with a Danish blogger.
Media/Channels: Facebook. Twitter. Instagram. Vimeo.
Impact: An increase on Facebook “likes” from a couple of hundreds to more than 2000 on less than three months. An increase on followers on twitter. A presence on Instagram. All of the presence was created without payed advertisement. While I was there the institution experienced it’s highest visitor’s numbers for over two years.